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GIESSE Group Srl
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Contact email: info@dvccio.com
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Last updated: January 2025

10 YEARS OF ACTIVITY AND SUCCESS

700 DEALERS · 200 TESTIMONIALS

700 DEALERS · 200 TESTIMONIALS

THE MAISON The history of the Maison begins in 2010, when the Owner founded the DVCCIO brand. Idealistic, charismatic and visionary entrepreneur Giovanni Selvi is the soul of the company. He grew up in a close-knit family of humble origins who instilled in him sound principles, a love of work, enthusiasm and the ability to dream. In Sansepolcro, among the rolling Tuscan hills, he breathed the air of the artists who made this land famous – Piero della Francesca and Luca Pacioli – he cultivated a love of beauty and a passion for challenges. After completing his studies, he trained in the goldsmith sector, of which the Arezzo area boasts an ancient tradition. He knows every process, every area of ​​workmanship, starting from the bottom, to quickly reach the highest management levels of important Italian companies. He gained the experience that would lead him to strengthen his convictions and look ever further ahead. Hard work, perseverance, and optimism are his hallmarks. A keen observer of the world, he travels extensively, especially to Eastern countries, to learn and improve. He develops the project he has in mind, tireless, stubborn, and meticulous because he believes that anything is possible. Immersed in the tranquility of his home, surrounded by his loved ones, he has brilliant intuition. By following his heart, he finds the courage to take risks. Talent lies in choices, and his is a winning decision. A destiny already written. DVCCIO amazes the fashion market: a single-product company, unique in the Italian panorama. DVCCIO – the jewel with the initial “Jewel Letter” – is the Italian pioneer of the luxury market brand. Giovanni Selvi is now Founder & Owner of the Dvccio brand, Creative Designer, and General Manager. “The best ideas don't come from reason, but from a lucid, visionary madness.” E. from Rotterdam

A successful man always stands by a great woman. Roberta is a wife and mother, her lifelong companion. She joined the company in 2010, bringing administrative experience and professionalism gained in large commercial enterprises, which led her to the challenging roles of CEO and CFO.

Roberta quickly became the creative consultant, the inspiring muse. Resolute, prudent, pragmatic, with an innate sense of duty, she was a unique and irreplaceable figure.

DVCCIO

A name that embodies all of Tuscany, a love for the land, for one's origins. The importance of family. Indeed, it was their beloved son Elia who inspired the brand's name. The DVCCIO brand is an explosion of Italianness, heart, instinct, and principles. A streamlined reality with a dynamic, fast, and thoughtful structure. The headquarters in Sansepolcro extends over approximately two thousand square meters of modern beauty, in the lovely natural setting of the Tuscan Tiber Valley. It is the pulsating center where each individual piece is born, subsequently packaged, and distributed. Three branch offices—located in Tuscany, Veneto, and Marche—materially produce the creations. A success based on organization, planning, and the division of roles; everything is distinct and autonomous. An organization capable of quickly changing the product and delivering it to the new customer within a day. Thanks to obsessive attention, patiently capturing every nuance and detail, we craft emotions, turning every dream and desire into the primary goal.

“SAY MY NAME” & the vision, the goal, the global beauty. The letter, the customization will be present on every fashion accessory – Jewels, Bags, T-shirts, Parfums -, in the exclusive sign of Made in Italy.

DVCCIO wanted a team of collaborators that was almost entirely female, conceived around the concept of a tenacious, skilled, strong-willed woman who holds the keys to the universe.

The DVCCIO woman is a human being who thinks and chooses with her own head, who has no preconceptions, but a free will.

She is authoritative, unafraid of the future, and faces it with boldness and virtuosity at the same time. A message that speaks of emancipation in its broadest sense. Capable of transforming, of leaving an indelible mark on contemporary society, and one that wants to invest in its managerial, intuitive, and logical skills. A unique, courageous project that speaks to the world of what women imagine, what they will be able to do, and where they will end up.

VISION “Beauty is divided into a thousand different ways. The most suitable subject to convey it is a woman; when she has spirit, she animates it and enhances it in a marvelous way.”

Pascal Expand the brand worldwide.
To be a point of reference in the fashion industry. A social status, a new frontier of luxury, the universal glue of the concept of beauty. To develop a new business image, without inventory, that focuses production exclusively on sales. To create a product available twenty-four hours a day, seven days a week, all year round. DVCCIO, conceived and born around the idea of ​​the Jewel Letter, will be the essence, the heart of uniqueness in the multifaceted universe of the Fashion Look.

PARTNERSHIP In 2017, the Maison signed a commercial agreement with the Mediaset Publitalia Group and the Cairo Editore Group. This marked a quantum leap, an opportunity to make itself known to the general public, not only through the small screen but also through major national newspapers. Several hundred jet-setters, glamorous figures, and influencers wear the brand.

Another recognition comes from Bocconi University which, in 2019, published a brilliant degree thesis analyzing the innovative single-product business method launched by DVCCIO .

MISSION Commercial partnerships with international holding companies.

The initial if, present within a specific segment, will express its potential to the maximum.

In 2020, during the economic crisis caused by the pandemic, the group continued to invest in its ideas and set new goals.

He signed an agreement with the founder of a prestigious fashion brand. From this successful partnership, in 2021, a unique project was born, launching a revolutionary product in the fashion industry: an exclusive piece of clothing, created using an innovative sales technique.

Yet another challenge for the Maison, in the name of continuity and the added value of every single concept and creation.